Purpose

We contribute making prosperous mobility society come true by intensifying and innovating our technology, and endlessly taking up a challenge of creation.

Mitsubishi Electric Group

Our Philosophy at Mitsubishi Electric Group contains:
a Purpose (our role in society); a Guiding Principle (our central belief); and Core Values (guidelines for our daily actions).

Purpose

We create new possibilities for a better tomorrow,
with bold vision and boundless innovation.

Guiding Principle

Core Values

  • BE BOLD

    — Dare to think differently. Try new ideas quickly. Turn setbacks into assets.

  • CO-CREATE

    — Welcome debate. Pool our knowledge.

  • WITH INTEGRITY

    — Always act with integrity.